2009 Elite Series
FOR IMMEDIATE RELEASE
May 10th, 2010
Bass Pro Shops Becomes Title Sponsor of the Bassmaster Opens
BASS, the worldwide authority on bass fishing, today announced that Bass Pro Shops, the world’s leading supplier of outdoor gear, will build on the marketing alliance formed last year by assuming title sponsorship of the Bassmaster Opens in 2010-2011. With the agreement, final-day weigh-ins of select Bassmaster Open events will be held at Bass Pro Shops stores.
As part of the multiple-year collaboration, Bass Pro Shops will also have a presence at the 2011 Bassmaster Classic and all 2010-2011 Bassmaster Open and Bassmaster Elite Series events. The relationship will allow each industry-leading company to integrate both brands across their respective platforms.
“We look forward to
continuing our relationship with the premier bass fishing organization
The agreement also
calls for joint marketing programs, including the continued opportunity
for BASS members to earn Bass Pro rewards points. Additionally,
Bass Pro Shops will serve as the official apparel provider of the
Bassmaster Elite Series marshal program and conduct
As the official apparel provider, Bass Pro will provide Marshals with apparel and a $25 gift card for all participants. The Marshal program provides BASS members the opportunity to ride along with Elite Series pros for a full-day of tournament fishing from the best seat in the house.
“We recognize and appreciate the significant brand power that Bass Pro Shops has in the industry,” said Tom Ricks, vice president and general manager, BASS. “Fishing fans will continue to benefit from this growing relationship.”
Bass Pro Shops is
associated with a number of Bassmaster Elite Series anglers including
Kevin VanDam of
For more information on Bass Pro Shops, visit www.basspro.com.
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Last modified: May 12, 2010