ALL THREE DAYS OF THE BASS MASTERS CLASSIC
TO BE AIRED ON ESPN2
SAME-DAY COVERAGE FROM NEW ORLEANS AUGUST 2-4

    For the first time, all three days of the BASS Masters Classic will be
covered on national television when ESPN2 provides same-day coverage August
2-4 from New Orleans ­ significantly enhancing the national exposure of the
event.  ESPN acquired B.A.S.S. in April.

    "We are proud to again break new ground and provide unprecedented
coverage of the BASS Masters Classic," said Michael Rooney, general manager,
ESPN Outdoors.  "We've proven many times over the years that when viewers
nationwide discover the excitement of a sport that_s new to them, the sport
and its participants benefit."

    In addition to the previously announced primetime show scheduled for
Saturday, August 18th at 9 p.m., ESPN2 will provide same-day coverage
approximately 30 minutes or less after the end of competition Thursday,
Friday and Saturday, as well as updates from the launch site during the ESPN
Outdoors programming Saturday morning on ESPN2.  The schedule follows (all
times are Eastern).

Date    Event    ESPN2 Telecast Time (ET)
Thursday, Aug. 2    Day One Weigh-In        6 - 6:30 p.m.
Friday, Aug. 3    Day Two Weigh-In         6 - 6: 30 p.m.
Saturday, Aug. 4    Updates             7 - 10:30 a.m.
    Final Day Weigh-In        6:30- 7:30 p.m.
Saturday, Aug. 18    Review    9 - 10 p.m.

    "This is a tremendous leap forward for professional bass fishing," said
Helen Sevier, general manager of B.A.S.S.  "I am extremely excited about the
opportunity to showcase fishingıs grandest event in a way it never has been
presented before."

    The Classic will be conducted on the Louisiana Delta with daily
weigh-ins Thursday-Saturday, August 2-4 in New Orleans.  Weigh-ins will take
place at the Ernest Morial Convention Center on Thursday, August 2nd and
Friday, August 3rd, where for the first time they will be held in
conjunction with the Classic Outdoors Show.  The Classic Outdoor Show is a
consumer-trade show, which showcases products from the outdoor industry.
The final day weigh-in will be held at the Louisiana Superdome where over
30,000 fans witnessed the final weigh-in at the 1999 BASS Masters Classic.

    "While fishing is my passion, I am also a big NASCAR fan and I donıt
have to tell anyone what ESPN has meant to NASCAR, the NFL and other major
sports," said defending BASS Masters Classic Champion Woo Daves.  "This is
incredible news for pro anglers, our families, friends and fans around the
world."

    The 45 Classic contenders will be fishing for a $100,000 top prize and
the most important title in the sport.  Winning the Classic is the
high-water mark in professional fishing and an accomplishment that has
rewarded past winners with as much as $1 million in residual earnings.  The
Classic is the championship event of the BASSMASTER Tournament Trail.

    By sanctioning over 20,000 tournaments worldwide, B.A.S.S. is the
worldıs largest fishing organization. The BASSMASTER Tournament Trail is the
oldest and most prestigious pro bass fishing tournament circuit. It
continues to set the standard for credibility, professionalism, and
sportsmanship after more than three decades.  B.A.S.S. is a wholly owned
subsidiary of ESPN.

    The BASS Masters Classic is a week-long celebration for those who love
the sport of bass fishing. Notable activities during the 2001 Classic Week
in New Orleans include the Kids Klassic which takes place on Wednesday,
August 1st at Lafreniere Park.  The event is highlighted by a Meet the Pros
autograph session from 8 a.m. to 11 a.m.  The Kids Klassic takes place from
9 a.m. to noon.