For Immediate Release

November 10, 2003


                       Reeling In Support for the U.S. Troops


          Bass Pro Shops and the USO Will Send Needed Reminders of Home


Springfield, MO and Washington, DC-Bass Pro Shops, America’s most popular outdoor store, is joining forces with the United Service Organizations (USO) to carry out the “Operation Bass Pro Shops/USO Care Package” program. The Bass Pro Shops and USO alliance will enable individuals to support America’s men and women in uniform that are deployed overseas, through personal messages and care packages filled with items they have requested.

 Because of heightened security, individuals can no longer send letters and packages addressed ‘Deliver to Any Service Member.' The USO program is approved and endorsed by the U.S. Department of Defense to deliver packages to aid in “morale boosting and comfort” for men and women of the Armed Forces.

 “All of us at Bass Pro Shops are extremely excited to be an official partner with the USO on such a meaningful program and patriotic endeavor as Operation Bass Pro Shops/USO Care Package,” said Bass Pro Shops President Jim Hagale. “If we can, in some small way, offer a sense of comfort and home to our heroes, then we’ve provided a great service of which we are all proud.”

 The Bass Pro Shops/USO partnership will be officially announced Wednesday, November 12 at 6:00 p.m. during the ribbon cutting ceremony for the newest Bass Pro Shops Outdoor World store at 1972 Power Plant Parkway in Hampton, Virginia.  USO officials will be presented with a $10,000 check from Bass Pro Shops. The company will also help get the word out about the program with over $1 million of marketing support. Bass Pro Shops also helps the men and women of the Armed Forces by offering a 15% military discount excluding certain items.

 Anyone wanting to help support our troops can stop by any Bass Pro Shops retail location, pick-up a $1 or $5 donation card, and take it to the nearest cashier. The cards can also be signed with personal greetings to the troops.

 Donations may also be made by calling 1-800-BASSPRO or on the Bass Pro Shops web site at

 Donations will be used to purchase an assortment of items the military has specifically requested, such as AT&T 100-minute prepaid international calling cards, disposable cameras, toiletries, and sunscreen. These items, along with the signed greetings on the donation cards, will be put into the Bass Pro Shops/USO Care Packages and sent to the troops.

 “These care packages help the USO bring a touch of home to our men and women in uniform,” said Edward A. Powell, President and CEO of USO World Headquarters.

 Bass Pro Shops stores in Hampton, Virginia and Baltimore, Maryland will be hosting Bass Pro Shops/USO Care Package “Stuffing Events” over the next several months. Bass Pro Shops will be coordinating volunteers at each location.

 “USO appreciates Bass Pro Shops offer to promote this initiative among its stores through their catalog and over their Internet site, to show our fighting men and women that they are remembered,” said Elaine Rogers, USO-Metro President and Worldwide Administrator for Operation USO Care Package.

“This program is possible because of the support from corporations like Bass Pro Shops and their customers.”


Larry Whiteley                                                              Beth Bradner

Bass Pro Shops                                                            USO-Operation USO Care Package

417-873-5022                                                             703-696-3261