Super Bowl of Bass Fishing Returns to New Orleans

Louisiana Delta to Host The 31st BASS Masters Classic

MONTGOMERY, Ala., January 19, 2001 - Professional fishing's most
prestigious event -- the BASS Masters Classic -- is set to return to New
Orleans August 2-4.

"The state of Louisiana is excited to host the biggest event in
professional fishing and the world's largest fishing organization,' said
Lt. Gov. Kathleen Babineaux Blanco. "We are also very enthusiastic about
another opportunity to showcase Louisiana's great outdoors and many tourist
attractions."

The weigh-ins will be conducted at the recently constructed New Orleans
Arena. The New Orleans Arena will offer fans a chance to get up-close and
personal with the superstars of professional angling.

"We are delighted to be returning to New Orleans," said B.A.S.S., Inc. CEO
Helen Sevier. "New Orleans was the site of one of the best-attended
Classics in the history of the event. With the history, culture and cuisine
the city has to offer, our anglers and fans have a lot to look forward to."

In 1999, New Orleans fans were able to witness Davy Hite catapult to
international fame with his 55-pound 10-ounce victory.

"The New Orleans Arena is a brand-new, state-of-the-art arena," said Dave
Ellison, Classic Special Events Director. "It is one of the most
spectator-friendly and technically advanced venues in the nation. It will
allow fans to watch the Classic, but feel like they are in the comfort of
their own living room."

Vacationers from around the world are attracted to the award-winning
extravaganza and consumer show to see the fishing prowess of legendary
anglers firsthand. In addition to the spectacular weigh-in shows, fans will
be able to attend the BASS Masters Classic Outdoor Show at the Ernest N.
Morial Convention Center. Fans attending the Outdoor Show will be able to
see the newest products available to avid outdoors entusiasts.

State Rep. John Alario, whose district incudes Bayou Segnette State Park,
was instrumental in bringing the BASS Masters Classic back to the Big Easy.
"All 46 competitors launch from the park and can expect to return to some
of the best fans in the world at the daily weigh-ins and outdoors show."

Great anticipation and nail-biting suspense will surround the final-day
weigh-in as the championship crown, $100,000, and endorsements reaching up
to $1 million will be up for grabs to the winning angler.

"The Louisiana Delta is an excellent fishery," remarked B.A.S.S. National
Tournament Director Dewey Kendrick. "The Delta is a location we have been
to many times in the past, and the fishing has always been very good. I
think that we will see some extremely competitive fishing this year."

2000 BASS Masters Classic Champion Woo Daves agrees. "The Louisiana Delta
offers great fishing everywhere," he said. "I am extremely excited about
the opportunity to defend my world title in New Orleans."

National Sponsors of the BASSMASTER Tournament Trail include: Ranger'
Boats, RangerTrail' Trailers, Mercury' Outboard, Chevy Trucks, ACDelco'
Batteries, Worldwaters.com, Humminbird' Electronics, Zercom' Marine,
Pennzoil' Marine, Flowmaster' Exhaust Systems, B.A.S.S. Platinum
VisaŽ/First USA, MotorGuide' Trolling Motors, Gore-Tex' Outerwear, GMAC
Insurance and Kuhmo' Tires.

For more information contact:

B.A.S.S. Communications at (334) 272-9530