BASS AN ASSOCIATE SPONSOR OF CHARTER NASCAR BUSCH SERIES TEAM
(St. Louis and Montgomery, Ala.) - Charter Communications, Inc. (Nasdaq: CHTR)
and BASS, the worldwide authority on bass fishing, today announced BASS as an
associate sponsor of the Number 60 Charter Racing Ford Taurus for the 2004
NASCAR Busch Series.
Plans call for dedicated BASS paint schemes to appear on the car at NASCAR Busch
Series races in Charlotte (May 29) and at Pikes Peak (July 31). Fans attending
the races and watching on TV will see the iconic BASS shield on the hood and
other areas of the car driven by Greg Biffle.
"We welcome BASS to our NASCAR sponsorship," said Jim Heneghan, Charter Senior
Vice President of Advertising Sales. "Our No. 60 car has been a winner for us,
not only in the Busch Series, but as an advertising and marketing tool, and an
employee morale builder. We're confident BASS will reap similar benefits."
Heneghan said Charter is also providing regional airtime to promote BASS events
leading up to this summer's Classic.
"This is a great opportunity to showcase the BASS brand and this summer's CITGO
Bassmaster Classic presented by Busch Beer," said Dean Kessel, vice president
and general manager of BASS.
This summer's 34th Classic will be held in what is widely considered NASCAR
territory, Charlotte, N.C., July 30-Aug. 1.
"We are fortunate to have great support from media partners like Charter
Communications, whose Get Hooked campaign for connectivity is a natural fit for
us in expanding awareness of the BASS lifestyle," added Kessel.
About Charter Communications
Charter Communications, Inc., a broadband communications company, provides a
full range of advanced broadband services to the home, including cable
television on an advanced digital video programming platform via Charter
Digital(tm) and Charter High-Speed Internet Service(tm). Charter also provides
business to business video, data and Internet protocol (IP) solutions through
its Commercial Services Division. Advertising sales and production services are
sold under the Charter Media® brand. More information about Charter can be found
at www.charter.com.
About BASS
BASS is the world's largest fishing organization, sanctioning more than 20,000
tournaments worldwide through its Federation. This month, BASS introduced the
all-new Bassmaster Elite 50 Series to record crowds. The CITGO Bassmaster
Tournament Trail presented by Busch Beer is the oldest and most prestigious pro
bass-fishing tournament circuit and continues to set the standard for
credibility, professionalism and sportsmanship as it has since 1968.