June 25, 2001
ESPN ANNOUNCES JEEP LIBERTY AS PRESENTING SPONSOR FOR
2001 GREAT OUTDOOR GAMES
National Promotion: "Ticket to the Great Outdoors"
ESPN has named Jeep Liberty as its presenting sponsor
for the upcoming 2001 Great Outdoor Games, it was
announced today by Ed Erhardt, president, Customer
Marketing & Sales, ESPN ABC Sports. The ESPN Great
Outdoor Games, created and organized by ESPN, will
take place July 12-15 in Lake Placid, N.Y. with more
than 300 of the world's best competitors in outdoor
sports vying for nearly $300,000 in prize money. The
competition consists of 21 events in four sports
categories - fishing, timber events, sporting dogs and
As presenting sponsor, Jeep Liberty has teamed up with
the ESPN Great Outdoor Games to launch a national
promotion starting July 1 through July 29 called the
"Ticket to the Great Outdoors." Viewers will be able
to log onto www.ESPN.com/contests and
receive via e-mail a "ticket" to the Great Outdoors.
During the first four nights of Great Outdoor Games
coverage on ESPN, July 26 -29, one "ticket" will be
picked as a winner.
Contestants could win a dream outdoor vacation, a trip
to the 2002 Great Outdoor Games, or even a brand new
Returning to the ESPN Great Outdoor Games as silver
sponsors are 1-800-Collect, Castrol Syntec, Stihl, and
Valvoline Max Life. Also entering into commitments as
first time sponsors at the bronze level are Natural
Gear and Yamaha ATV.
"We are delighted by the response we have received
from this year's sponsors and their commitment to the
outdoor sports world's premiere event," said Erhardt.
"The Great Outdoor Games is an extremely valuable
marketing vehicle for brands to target fans who are
captivated by these unique outdoor sports."
Sponsorship benefits include a comprehensive package
on ESPN, ESPN2, and ESPN.com, as well as complete
on-site signage and hospitality opportunities. In
addition, each sponsor will receive 18 weekly
vignettes during ESPN Radio's outdoor features.
Mark Malone will again serve as host of the extensive
coverage of the ESPN Great Outdoor Games, which will
be televised on ESPN/ESPN2/ABC July 26 - August 3.
For 2001, the number of original hours of programming
has been increased to 19, including for the first time
one hour on ABC Sunday, July 29 at 1:30 p.m. ET.