May 16, 2001

ROONEY TO LEAD NEW ESPN OUTDOORS INITIATIVE

    ESPN will launch a new business initiative, ESPN Outdoors, to coordinate
company-wide, multi-media efforts in the outdoor genre, it was announced
today by ESPN President George Bodenheimer.  Michael Rooney, senior vice
president of ESPN The Magazine, will assume added responsibility as general
manager of ESPN Outdoors.  In this newly created role, he will oversee the
Great Outdoor Games, which will return to Lake Placid in July; ESPN2's
extensive outdoor programming; and B.A.S.S., the world's largest fishing
organization which ESPN acquired last month and which includes magazine
publishing, event management and television distribution among its
businesses.
 

Bass N Edge