October 29, 2001
GARY MORGENSTERN NAMED EXECUTIVE DIRECTOR, ESPN OUTDOORS
Gary Morgenstern has been named executive director, ESPN Outdoors, it was
announced by Mark Shapiro, ESPN senior vice president and general manager,
programming. Morgenstern, a 13-year veteran of ESPN's programming department,
has served as director, brand management since June 2000, playing a key role in
the company's efforts in the outdoors genre.
Morgenstern joined ESPN as a program research coordinator in 1988 and served as
manager, programming 1994 - 2000. He has been instrumental in the development of
the Great Outdoor Games and this year's acquisition of B.A.S.S. and the debut of
same-day coverage of the BASS Masters Classic. He will continue to be
responsible for ESPN's NHL programming and will continue to report to Michael
Rooney, General Manager, ESPN Outdoors, and to Mark Quenzel, ESPN senior vice
president, programming, on the NHL.
"Our goal is clear and concise," said Shapiro. "We're creating an
Outdoor presence beyond the successful weekend programming block and Great
Outdoor Games. Gary will bring considerable experience and insight to these
initiatives, the BASS Masters Classic, and all three disciplines of our Outdoor
programming - fishing, hunting and camping."
A native of Oceanside, N.Y., Morgenstern was graduated from the State University
of New York in Oswego in 1985.