October 29, 2001
GARY MORGENSTERN NAMED EXECUTIVE DIRECTOR, ESPN OUTDOORS
Gary Morgenstern has been named executive director, ESPN Outdoors, it was announced by Mark Shapiro, ESPN senior vice president and general manager, programming. Morgenstern, a 13-year veteran of ESPN's programming department, has served as director, brand management since June 2000, playing a key role in the company's efforts in the outdoors genre.
Morgenstern joined ESPN as a program research coordinator in 1988 and served as manager, programming 1994 - 2000. He has been instrumental in the development of the Great Outdoor Games and this year's acquisition of B.A.S.S. and the debut of same-day coverage of the BASS Masters Classic. He will continue to be responsible for ESPN's NHL programming and will continue to report to Michael Rooney, General Manager, ESPN Outdoors, and to Mark Quenzel, ESPN senior vice president, programming, on the NHL.
"Our goal is clear and concise," said Shapiro. "We're creating an Outdoor presence beyond the successful weekend programming block and Great Outdoor Games. Gary will bring considerable experience and insight to these initiatives, the BASS Masters Classic, and all three disciplines of our Outdoor programming - fishing, hunting and camping."
A native of Oceanside, N.Y., Morgenstern was graduated from the State University of New York in Oswego in 1985.