WORLD'S LARGEST KIDS' FISHING PROGRAM ANNOUNCES 2002 WINNERS

250,000 young anglers participated in the Wal-Mart Kids All American
Fishing Derbies


KETCHUM, Okla.  Producers of the Wal-Mart Kids All American Fishing
Derbies, announced that Matt Schulz, 9, of Racine, Wis., and Dean
Cavanaugh, 12, Kake, Alaska, have been named freshwater and saltwater
national grand prize winners of the 2002 Fujifilm "Big Fish" Contest.

Schulz caught a 27-lb, 3-oz lake trout, earning a $500 U.S. Savings Bond
and the freshwater title from Fujifilm USA. Cavanaugh landed a 23-lb
chinook salmon, earning a $500 U.S. Savings Bond and the title for the
largest saltwater fish. The young anglers caught their fish while
participating in local derbies produced by Hooked on Fishing International
with the help of local participating organizations and corporate sponsors.

Schulz and Cavanaugh were state winners as well, and their names are
included in a list of all winners on www.kids-fishing.com, the official
website of the "World's Largest Kids' Fishing Program." In 2002, over
250,000 anglers aged 5 to 16 participated in over 1,500 fishing events in
all 50 states.

HOFI also announced national winners for two additional sponsored contests.

Morgan Rose, 6, Hornbeck, Tenn., won the Zebco/Frito-Lay/Pepsi Kids Casting
Contest, winning a gasoline-powered go-cart styled like a stock car. Morgan
and other participants qualified by participating in the nationwide youth
casting contest.  The winner was selected in a random drawing of entries
from all the young anglers who cast participated in the casting events
during local derbies.

Payton Bourque, 9, Lafayette, La., won Southwest Airlines' "I Caught a
Fish!" Contest. The young angler caught a fish during a derby organized by
the Lafayette (LA) Parks and Recreation Department, which qualified him for
the drawing. Bourque will receive four round trip tickets to any Southwest
Airlines destination.

The 2002 awards signaled the end of the 2002 derby program, its sixteenth
year. The growing program enjoys support from Bar-S Foods Co., Berkley
PowerBait, Dubble Bubble Bubble Gum, Eagle Claw, EverStart Batteries,
FishingWorld.com, Frito-Lay, Fujifilm U.S.A., Laker Fishing Tackle,
Kellogg's,  Pepsi, Heddon and Rebel Lures for Pradco Outdoor Brands, Strike
King Lures, Southwest Airlines, Berkley Trilene, Wal-Mart Stores, Inc., and
Zebco.

HOFI has put out a call for more adult volunteer groups, public or private
organizations, to participate in its 2003 derby season. The program
currently enjoys strong support from state fish and game departments, the
U.S. Forest Service, parks and recreation departments, chambers of
commerce, YMCAs, fishing clubs, scouting groups, and civic and service
organizations such as the Optimists, Lions, Kiwanis, and
Elks.  Organizations interested in hosting a kids fishing derby in 2003 are
encouraged to visit the program's web site at http://www.kids-fishing.com
for more information regarding the program.