Merc/Triton Deal done

 

 

 

Brunswick Acquires Triton Boats

 

LAKE FOREST, Ill., May 31 /PRNewswire-FirstCall/ -- Brunswick Corporation (NYSE: BC) announced today that it has acquired Triton Boat Company, L.P., a leading producer of fiberglass bass and saltwater and aluminum fishing boats. Triton will remain based in Ashland City, Tenn. Terms of the transaction were not disclosed.

"With Triton, we continue the important and critical work of filling white space within our product line-up," explained Dustan E. McCoy, president of the Brunswick Boat Group (BBG). "In addition to Triton's fine saltwater and aluminum products, we now have one of the leading bass boat brands in the industry and can better meet our dealers' and consumers' needs for these products."

Earl Bentz, Triton's founder, will continue as president of the division. In addition, Bentz will become a Brunswick spokesperson concerning fishing activities, dealer development and alignment, and industry matters. He will also provide advice and assistance in product development for fishing product, reporting to McCoy.

"We are pleased to welcome Earl Bentz back to the Brunswick fold," said George W. Buckley, chairman and chief executive officer of Brunswick Corporation. "Long a leader and an innovator within the boating community, Earl began his marine career more than 30 years ago as a race boat driver for Brunswick's Mercury Marine Group. Earl's dedication to enhancing the fishing experience, his adherence to top quality, and his introduction of new marine technologies are a complement to our ideals and objectives at Brunswick."

Triton factories will remain in Aberdeen, Miss. and Ashland City. Triton employs approximately 600 people and makes boats ranging from 12 to 35 feet. Triton's sales were approximately $156 million in 2004.

About Brunswick

Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Northstar marine electronics; Navman marine and GPS-based products; IDS dealer management systems; Sea Ray, Bayliner, Maxum, Hatteras, Meridian, Sealine, Bermuda, Ornvik, Quicksilver, Savage and Uttern pleasure boats; Baja high-performance boats; Albemarle, Arvor, Boston Whaler, Palmetto, Sea Boss, Sea Pro and Trophy offshore fishing boats; Crestliner, Lowe, Lund, Princecraft and Triton freshwater fishing, deck and pontoon boats; Attwood marine parts and accessories; Land 'N' Sea marine parts and accessories distributor; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Valley-Dynamo pool, Air Hockey and foosball tables. For more information, visit http://www.brunswick.com .

SOURCE Brunswick Corporation

CONTACT: Dan Kubera, Director - Public and Financial Relations, Brunswick Corporation, 1-847-735-4617

Web site: http://www.brunswick.com

 

 

 

 

 

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