Online Fishing Derby Locator Connects Youth With Over 1,800 Events

Hooked On Fishing International offers derby locator for youth seeking
Wal-Mart Kids All-American Fishing Derby events.

KETCHUM, Okla.  With more and more events produced each year it is now
easier than ever for the nation's young anglers to find a Wal-Mart Kids
All-American Fishing Derby event in their neighborhood.  To locate
information on a specific event, Hooked On Fishing International (HOFI),
the producers of the Wal-Mart Kids All-American Fishing Derby, offer their
Derby Locator on www.kids-fishing.com, the official website of the program.

"A big part of getting kids fishing is helping them find where they can do
it," said Gordon Holland, executive director of HOFI.  "That's where the
derby locator comes in."  With the help of his or her parents, a youngster
simply needs to enter their zip code and the locator will display the
events nearest to their area.  Included in the results displayed are the
date, time and location of the derby as well as contact information for the
hosting organization.

As an added benefit to parents, the locator will also identify the nearest
Wal-Mart store, which, in most cases, hosts pre-registration for the local
events.  Wal-Mart Stores, Inc. is the title sponsor of the Kids
All-American Fishing Derby program and works closely with the community
groups that put on the events.

"Though more than 1,800 sanctioned events will be held from April through
October, the majority occur during National Fishing & Boating Week, June 1
through June 8," said Holland.  Throughout the year, an estimated 300,000
young anglers will congregate on the nation's ponds, lakes, rivers and
coastal fisheries to participate in Wal-Mart Kids All-American Fishing
Derby events.

In addition to the derby locator, visitors to kids-fishing.com can also
learn about the conservation programs that run in conjunction with the
derbies.  Details are outlined about the new "Fish & Pitch" program from
EverStart Batteries and the "Fish, Photograph & Release" program from
Fujifilm, U.S.A.  Three contests, also spelled out on the website, add to
the fun and excitement of the derbies.  These are the Zebco "Kids Casting
Contest," the Fujifilm "Big Fish Contest" and the "I Caught A Fish Contest."

In its 17th year, HOFI recruits the efforts of adult volunteers all over
the country to make fishing fun and accessible for youngsters and their
families.  These volunteers come from organizations such as parks and
recreation departments, chambers of commerce, community service
organizations, fish and wildlife agencies and the U.S. Forest Service.

The efforts of these organizations are complemented by the generous support
of the corporate partners of the Kids All-American Fishing Derby.  In
addition to Wal-Mart Stores, Inc., sponsors include Bar-S Foods Co.,
Berkley PowerBait, ConAgra Foods, Dubble Bubble Bubble Gum, Eagle Claw,
EverStart Batteries, FishingWorld.com, Fujifilm, U.S.A., Johnson & Johnson
First Aid Pocket Pals, Kellogg's, Kraft Foods, Laker Fishing Tackle,
Berkley Trilene and Zebco.

Organizations interested in learning more about the Wal-Mart Kids
All-American Fishing Derby or hosting a sanctioned event in 2004 can get
the information from the website, www.kids-fishing.com.