Operation Bass Partners with ALPO® Dog Food as National Sponsor for 2001
Gilbertsville, Ky., (Jan. 22, 2001) - Operation Bass, the nation's
largest bass fishing tournament organization, has tied the knot with
ALPO® dog food, a member of the Friskies PetCare Inc. family of quality
pet food products, in a sponsorship agreement.
The multi-level partnership in support of the 2001 Wal-Mart FLW Tour,
EverStart Series and Wal-Mart Bass Fishing League brings together
two great traditions of Americana - fishing and the ALPO brand name.
Whether a tournament participant or spectator, consumers across
the country are expected to reel in the benefits.
On waters across the nation, a five-person fishing team sponsored by
ALPO will compete in the celebrated fishing tournaments from
Ranger Comanche customized boats pulled by customized Chevy Silverados.
With over 55 million anglers in the United States - which is
more than the sports of golf and tennis combined - enthusiasm for the
sport continues to soar and create opportunity for corporate
"ALPO has a break-through nutritional line of products," said Brad
Hampson, account manager, Nestlé/Wal-Mart Pet Care. "Partnership
with Operation Bass will enable us to reach our targeted consumers who
share our core values: healthy lifestyles, family and fun."
"Anglers are incredibly passionate about their sport," further commented
Operation Bass chairman Irwin L. Jacobs. "Our studies show that
anglers and their families are very loyal to the companies and brands
that promote fishing."
Each year, millions of pet owners visit Wal-Mart stores. As the official
pet food of the tournament series, the full array of ALPO's nutritional
offering including ALPO® dry dog food, ALPO® canned dog food, ALPO® Soft
Treats & Biscuits and ALPO® Chew-eez will be featured
in-store at Wal-Mart throughout the season. In addition, cat owners can
look for special promotion of Friskies signature cat food products.
ALPO will join the FLW Tour team of sponsors to host the Family Fun
Zone, an interactive mini-carnival on the grounds of select Wal-Mart
Supercenters at each lead tour event. Together with a local animal
shelter, ALPO's Great Dog Connection will spotlight opportunities for
homeless pets to find loving homes. Informative talks on proper canine
care and nutrition, complimentary dog food samples and
educational brochures will provide pet owners, new and experienced, with
the tools to ensure their dogs better care, for life. Local residents
and tournament participants are encouraged to come see these friendly
four-legged companions, learn about responsible pet care and
maybe "make a connection." Adding to the excitement, each adopting
family will take home a 3-month supply ($50 value) of ALPO dog
food and treats and the local shelter will receive a donation. Full
details will be available as the program launches.
Free to the public, this special entertainment offers family members of
all ages the opportunity to participate in an array of exciting,
hands-on activities - many alongside professional anglers - and to
sample sponsor products. With thousands of fans expected to visit the
Family Fun Zone over the course of each tournament, it is a unique
platform to create powerful brand awareness and conduct one-to-one
marketing with consumers.
Friskies PetCare is based in Glendale, Calif., and is part of Nestlé
USA, the world's largest food company. For over 65 years, Friskies has
manufactured some of America's leading brands of dog and cat foods,
including ALPO® canned and dry dog food and treats, Mighty Dog®
canned dog food, Fancy Feast® canned cat food and Friskies® canned and
dry cat food. Friskies PetCare's nutritional expertise and
commitment to enhancing the well being of dogs and cats has enabled the
company to develop innovative products with the taste pets like
and the nutrition pets need to be healthy, happy and full of life.
In addition to Wal-Mart and ALPO, other major Operation Bass sponsors
include BFGoodrich Tires, Black & Decker, Chevrolet, CITGO,
Coleman, Energizer, EverStart Batteries, Frito-Lay, Fujifilm, Kellogg's,
Land O'Lakes, Lowrance, Mercury Marine, Minn Kota, Pepsi, Plano
Tackle Systems, Poulan, Ranger Boats, Shop-Vac, Timex, US Bank, Visa,
Weed Eater, Wrangler and Yamaha Outboards. ACT II
microwave popcorn is an associate sponsor.
The Wal-Mart FLW Tour, EverStart Series and Wal-Mart Bass Fishing League
could collectively award more than $12 million in prize
money during the 2001 season. The Wal-Mart FLW Tour alone, currently in
its sixth season, will award participating anglers $4.4 million in
cash through seven events, making it the most lucrative series in