OPERATION BASS SIGNS YAMAHA MARINE AS NEW OUTBOARD SPONSOR
Gilbertsville, Ky. (Jan. 22, 2001) - Operation Bass, the world's leading
fishing tournament organization, has announced the addition of Yamaha
Outboards to its industry leading team of sponsors for 2001.
The sponsorship, Yamaha's largest bass tournament commitment to date,
encompasses the prestigious Wal-Mart FLW Tour - the world's most
professional fishing series - plus the EverStart Series, Wal-Mart Bass
Fishing League, and the newly formed Texas Tournament Trail and Wal-Mart
(Ranger, Lund, Crestliner) Walleye Series. In total, the agreement
149 events spread throughout the United States.
Under the agreement, Yamaha will be the official outboard on one-half of
specially designed Ranger boats used during televised rounds of
Mercury Outboards is co-sponsor with Yamaha.
"We are very pleased that Yamaha has joined our family of sponsors,"
Irwin L. Jacobs, chairman of Operation Bass. "Yamaha is a worldwide
in the outboard power market. The company's unparalleled technological
advancements and overall commitment to competitive fishing, and its
participants, will greatly enhance the sport and Yamaha's position
it. We are excited that Yamaha is increasing its significant position
the sport of competitive bass fishing through our high profile
In addition, Yamaha will receive nationwide exposure during satellite
broadcasts of the final weigh-in round at each FLW Tour competition.
broadcast is sent to national network affiliates and aired in 2,400
stores via the Wal-Mart Television Network.
Yamaha will receive further exposure through on-site signage,
spots during FLW Tour telecasts on ESPN and ESPN2, advertising in
Bass' nationally-distributed Bass Fishing magazine, inclusion in the
's promotional and public relations materials, and prominence on
Bass Web sites.
Additionally, Yamaha will join other Operation Bass sponsors as an
in the Family Fun Zone, a festival of interactive fishing-related
and games designed to promote fishing as an experience for the entire
family. The Fun Zone features a line-up of sponsor exhibits and fishing
seminars by the sport's top professionals plus children's activities and
opportunities to sample sponsor products. The Fun Zone gives sponsors a
unique forum to create brand imagery and awareness through personal
By joining Wal-Mart and other Fortune 500 companies that sponsor
Bass tournaments, Yamaha gains additional access to a rapidly expanding
market of over 55 million people who fish in the United States - a
that eclipses the total number of participants in golf and tennis
An estimated 40 percent of anglers fall between the ages of 16-34, an
especially attractive group for marketers. Together, anglers spend $40
billion annually on activities and equipment having an estimated $108
billion impact on the nation's economy.
"There is no other sport where participants are as passionate about
involvement as fishing," Jacobs said, "and few sports whose participants
as brand loyal to those companies involved as sponsors. Many of our
are adding 'Wal-Mart FLW Tour Proud Sponsor' labeling to their packaging
tie into this unique product loyalty."
Brand loyalty is a big part of the equation for many of the top
companies jumping on the fishing bandwagon. Lisa Ukman, editor of the
Sponsorship Report puts fishing in the same league as NASCAR with
"We are very pleased to be associated with Operation Bass because it
provides us with a prime venue in which to showcase our industry-leading
products," said Phil Dyskow, president of Yamaha Marine Group. "This
sponsorship will enable us to effectively reach out to our core consumer
tangibly demonstrate our strong commitment to their favorite pastime.
else can you find a circuit with such an elite group of corporate
We are excited about the opportunity to align Yamaha with so many of
's top companies to develop cross-marketing strategies that bring our
customers added value."
One of the world's premier outboard manufacturers for over 40 years,
is the leading outboard motor brand in more than 180 countries and
as the best-selling saltwater outboard in the world. Yamaha's
technology has led the outboard maker to the development of
features such as OX66š Advanced Fuel Injection and High Pressure Direct
Injection (HPDIš), which in 2000 won the Motor Boating and Sailing
Innovation Award, plus the coveted IMTEC Innovation Award and the
Mechanics Design and Engineering Award. Its four-stroke technology also
garnered the first Boating Week Innovation Award presented by Boating
Writers International this season.
Other technological innovations from Yamaha range from high-thrust four
strokes to the unique VMAX 150 TRP outboard, which features twin
propellers to reduce chine walk and steering torque, and improve
acceleration out of the hole. Yamaha joins other top companies
Operation Bass events for 2001. These companies include: ALPO Pet Foods,
BFGoodrich Tires, Black & Decker, Chevrolet, CITGO, Coleman, Energizer,
EverStart batteries, Frito-Lay, Fujifilm, Kellogg's, Land O'Lakes,
Mercury Marine, Pepsi, Plano Tackle Systems, Poulan, Ranger Boats,
Snickers Cruncher Bar, Timex, US Bank, Visa, Wal-Mart, Weed Eater and
Wrangler. ACT II microwave popcorn is an associate sponsor.
Operation Bass is the leading fishing tournament organization in the
With 149 events held during 2001, the Wal-Mart FLW Tour, EverStart
Wal-Mart Bass Fishing League, Wal-Mart RCL Walleye Series and Texas
Tournament Trail could award more than $16 million to participating
more than all other national tournament organizations combined.
For more information on Operation Bass, visit www.operationbass.com or
270-362-4880. For more information on Yamaha Motors, visit