OPERATION BASS SIGNS YAMAHA MARINE AS NEW OUTBOARD SPONSOR

Gilbertsville, Ky. (Jan. 22, 2001) - Operation Bass, the world's leading

fishing tournament organization, has announced the addition of Yamaha
Outboards to its industry leading team of sponsors for 2001.

The sponsorship, Yamaha's largest bass tournament commitment to date,
encompasses the prestigious Wal-Mart FLW Tour - the world's most
lucrative
professional fishing series - plus the EverStart Series, Wal-Mart Bass
Fishing League, and the newly formed Texas Tournament Trail and Wal-Mart
RCL
(Ranger, Lund, Crestliner) Walleye Series. In total, the agreement
covers
149 events spread throughout the United States.

Under the agreement, Yamaha will be the official outboard on one-half of
the
specially designed Ranger boats used during televised rounds of
competition.
Mercury Outboards is co-sponsor with Yamaha.

"We are very pleased that Yamaha has joined our family of sponsors,"
said
Irwin L. Jacobs, chairman of Operation Bass. "Yamaha is a worldwide
leader
in the outboard power market. The company's unparalleled technological
advancements and overall commitment to competitive fishing, and its
participants, will greatly enhance the sport and Yamaha's position
within
it. We are excited that Yamaha is increasing its significant position
within
the sport of competitive bass fishing through our high profile
tournaments."

In addition, Yamaha will receive nationwide exposure during satellite
broadcasts of the final weigh-in round at each FLW Tour competition.
Each
broadcast is sent to national network affiliates and aired in 2,400
Wal-Mart
stores via the Wal-Mart Television Network.

Yamaha will receive further exposure through on-site signage,
advertising
spots during FLW Tour telecasts on ESPN and ESPN2, advertising in
Operation
Bass' nationally-distributed Bass Fishing magazine, inclusion in the
company
's promotional and public relations materials, and prominence on
Operation
Bass Web sites.

Additionally, Yamaha will join other Operation Bass sponsors as an
exhibitor
in the Family Fun Zone, a festival of interactive fishing-related
displays
and games designed to promote fishing as an experience for the entire
family. The Fun Zone features a line-up of sponsor exhibits and fishing
seminars by the sport's top professionals plus children's activities and

opportunities to sample sponsor products. The Fun Zone gives sponsors a
unique forum to create brand imagery and awareness through personal
consumer
interaction.

By joining Wal-Mart and other Fortune 500 companies that sponsor
Operation
Bass tournaments, Yamaha gains additional access to a rapidly expanding
market of over 55 million people who fish in the United States - a
number
that eclipses the total number of participants in golf and tennis
combined.
An estimated 40 percent of anglers fall between the ages of 16-34, an
especially attractive group for marketers. Together, anglers spend $40
billion annually on activities and equipment having an estimated $108
billion impact on the nation's economy.

"There is no other sport where participants are as passionate about
their
involvement as fishing," Jacobs said, "and few sports whose participants
are
as brand loyal to those companies involved as sponsors. Many of our
sponsors
are adding 'Wal-Mart FLW Tour Proud Sponsor' labeling to their packaging
to
tie into this unique product loyalty."

Brand loyalty is a big part of the equation for many of the top
marketing
companies jumping on the fishing bandwagon. Lisa Ukman, editor of the
IEG
Sponsorship Report puts fishing in the same league as NASCAR with
respect to
fan loyalty.

"We are very pleased to be associated with Operation Bass because it
provides us with a prime venue in which to showcase our industry-leading

products," said Phil Dyskow, president of Yamaha Marine Group. "This
sponsorship will enable us to effectively reach out to our core consumer
and
tangibly demonstrate our strong commitment to their favorite pastime.
Where
else can you find a circuit with such an elite group of corporate
sponsors?
We are excited about the opportunity to align Yamaha with so many of
America
's top companies to develop cross-marketing strategies that bring our
customers added value."

One of the world's premier outboard manufacturers for over 40 years,
Yamaha
is the leading outboard motor brand in more than 180 countries and
regarded
as the best-selling saltwater outboard in the world. Yamaha's
world-renowned
technology has led the outboard maker to the development of
state-of-the-art
features such as OX66š Advanced Fuel Injection and High Pressure Direct
Injection (HPDIš), which in 2000 won the Motor Boating and Sailing
Innovation Award, plus the coveted IMTEC Innovation Award and the
Popular
Mechanics Design and Engineering Award. Its four-stroke technology also
garnered the first Boating Week Innovation Award presented by Boating
Writers International this season.

Other technological innovations from Yamaha range from high-thrust four
strokes to the unique VMAX 150 TRP outboard, which features twin
rotating
propellers to reduce chine walk and steering torque, and improve
acceleration out of the hole. Yamaha joins other top companies
sponsoring
Operation Bass events for 2001. These companies include: ALPO Pet Foods,

BFGoodrich Tires, Black & Decker, Chevrolet, CITGO, Coleman, Energizer,
EverStart batteries, Frito-Lay, Fujifilm, Kellogg's, Land O'Lakes,
Lowrance,
Mercury Marine, Pepsi, Plano Tackle Systems, Poulan, Ranger Boats,
Shop-Vac,
Snickers Cruncher Bar, Timex, US Bank, Visa, Wal-Mart, Weed Eater and
Wrangler. ACT II microwave popcorn is an associate sponsor.

Operation Bass is the leading fishing tournament organization in the
world.
With 149 events held during 2001, the Wal-Mart FLW Tour, EverStart
Series,
Wal-Mart Bass Fishing League, Wal-Mart RCL Walleye Series and Texas
Tournament Trail could award more than $16 million to participating
anglers,
more than all other national tournament organizations combined.

For more information on Operation Bass, visit www.operationbass.com or
call
270-362-4880. For more information on Yamaha Motors, visit
www.yamaha-motor.com.