LAKELAND, FL - Larry Larsen announces the creation of the Peacock Bass "I formed this association because I saw a need to mesh the
avid consumers, industry and destinations into one forum for the betterment
of what has become the fastest growing sport fishery in the world," he
explains. "The association was created to unify the world's avid peacock bass
anglers and the outfitters and agents that serve them; to promote
conservation of the peacock bass fishery, including responsible utilization
and promotion of the world's greatest freshwater fish; and to offer the most
comprehensive, unbiased information base of booking agents, outfitters and
destinations around the world." 

The organization's website provides detailed
information on the species, informative articles on the Peacock Bass in its
Information Central section, details on joining as individual or supporting
member, the World Peacock Bass Directory and Books & Products. Individual
membership is available to avid peacock bass anglers who want to stay "in the
know" of the latest insider information. Supporting Membership is available
to outfitters, booking agents and industry manufacturers/companies that wish
to participate in the Directory.

"Members will receive a bi-monthly newsletter, 'The World of Peacock Bass'
with the latest information relative to catching peacock bass throughout the
world," added Larsen, the President and Executive Director, "We'll have new
trip offerings, pro tips, new lures and tackle, outfitter changes, new
fly-out operations, lodges under construction, boat renovations, new
biological information, and other industry news just as soon as it breaks."

Individual members will also receive the World Peacock Bass Directory, a
comprehensive research source of destinations, operations, booking agents,
outfitters and industry manufacturers that offer peacock bass anglers the
best trips, tackle and services. This invaluable reference source is being
compiled initially on the PBA website and later will be available in print
form.  Members will also receive discounts on Larry Larsen's Peacock Bass
books and many other products.

Larsen is author of 21 books, including three on peacock bass, and 2,000
magazine articles on fishing, and has amassed almost 50 weeks of fishing for
peacock bass. He is working on a fourth title on peacock bass fishing. The
Fishing Hall of Fame inductee has set seven line class world records for
peacock bass as well as the IGFA all-tackle world record for butterfly
peacock. He has traveled with most of the top booking agents and works
closely with them to help promote the fishery. Larsen has provided marketing
consulting services for both tackle companies and outfitters and has been
involved in tackle design and promotion. He is President/Publisher of
Larsen's Outdoor Publishing and  as well as Larsen's
Adventure Travel magazine at that website. 

For more information check out the website or
write PBA, 2640 Elizabeth Place, Lakeland, FL 33813;  Phone (863) 644-3381 or
FAX (863) 644-3288;  e mail