RedSnook Event






Contact:  Barbara J. Wilson, Director of Marketing and Communications, Conservancy of Southwest Florida,  239.403.4216,, mobile – 239.961.1636


Legendary Angler Roland Martin Signs Up as Spokesperson for the

October 5-7, 2007 RedSnook Catch and Release Charity Tournament to Benefit the Conservancy of Southwest Florida

Comcast and the Beasley Broadcast Group Commit to Media Sponsorship


April 5, 2007  (Naples, FL) 


Roland Martin, legendary angler and long-time host of the “Fishing with Roland Martin Show,” has agreed to be a spokesperson and participant for the October 5-7, 2007 RedSnook Catch and Release Tournament.  As spokesperson, Roland will be actively involved in the planning and implementation of the event, including appearing in television and radio ads, providing interviews, emceeing and participating in the event.


This year the tournament will benefit the Conservancy of Southwest Florida to support their efforts in protecting estuaries, waterways and preserving regional fisheries. 


Asked about what influenced his decision to lend his name, reputation, talents and time to the RedSnook event, Roland Martin explains, “As a native of Southwest Florida and a pro-angler for over 40 years, I’ve personally witnessed the decline in our water quality.  Without clean and abundant supplies of water, recreational and sports fishing would be a thing of the past.  This is a natural fit with the Conservancy of Southwest Florida.  Their work in scientific research, advocacy and protection of our estuaries and waterways are critical programs to support.”


Andrew McElwaine, President and CEO of the Conservancy of Southwest Florida responds,  “It is quite an honor to have such an important person in the fishing world endorse this tournament.  The tournament has a great heritage of over 14 years in the area and this will really take it to the next level.  We are very appreciative for Roland’s support and the hard work of the Co-Chairmen Gil LaCroix and Jim Lozelle in organizing the event.”


“Some consider fishing a sport. But for those who consider fishing a passion, just like Roland Martin, there’s the 2007 RedSnook Charity Catch and Release Fishing Tournament.  Everybody

should register early, ”  says Tournament Co-Chairman Gil LaCroix. “There’s already been talk of an early sell-out!”


RedSnook Catch and Release Charity Tournament to Benefit the Conservancy of Southwest Florida --- page two


“Comcast is proud to provide the media support for the tournament,” says Larry Schweber, Vice President and General Manager of Comcast of Southwest Florida.  “This is one of the many things we do to give back to the community and we know other sponsors signing up will understand the value of the media support, reaching a dedicated and loyal group of upscale sports fishing aficionados and now association with Roland Martin.”


Jim Lozelle, the other Co-Chairman for RedSnook adds, “Any fishing guide in Southwest Florida will tell you that the RedSnook is the most prestigious fishing tournament in the region.  Several of our RedSnook winners have gone on win to the IGFA/ Rolex Inshore Tournament of Champions. The sky’s the limit now with Roland Martin and Comcast on board!”


The Beasley Broadcast Group has generously agreed to support the Tournament with radio spots and interviews on three of their Southwest Florida stations.  Jeff Hicox, Regional Marketing Director for the Southwest Florida stations, “Sports Radio 770 ESPN (AM,) 96 K-Rock WRXK (FM,) and 99X WJBX (FM) will be promoting the tournament to our listeners.”  Hicox continues, “We are proud to sponsor this event as a public service to our listeners and to the community.  The Beasley Broadcast Group is committed to supporting the communities where we do business, and the Conservancy of Southwest Florida deserves this support as well since they have done so many things to protect our quality of life in the region.”


Conservancy of Southwest Florida Board Member Andy Hill has been involved with the Tournament for several years. “There is a misconception on the past of many anglers that environmental organizations are at odds with sports fishing.  The Conservancy's policies and goals are perfectly in-line with the sport fish community ---  preventing habitat destruction, participating in Western Everglades restoration, restoring natural waterflows and taking action on Lake Okeechobee problems,  to name a few. In my 8 years of involvement at the Conservancy, restricting access to fishing areas has never been an issue.”


McElwaine ends, “These combined efforts will help us raise the funds necessary to continue our important water and estuaries protection work.  We can’t thank everybody enough for coming together to help us continue to protect the unique natural resources, and our quality of life, in  Southwest Florida.”


McElwaine continues, “We are especially grateful to Comcast and the Beasley Broadcast group for providing over $40,000 in TV and radio spots.  Our sponsors will receive tangible value for their money as well as the satisfaction of knowing they are helping protect our waterways for future generations.”


The Collier County-based fishing tournament draws participants from around the country.  The event includes two days of fishing, a silent auction and numerous social events.  As always, the Conservancy is looking for energetic and enthusiastic volunteers to work on this event as well as others.


For more information on event registration, sponsorship or volunteering, please visit, or call  Barbara Wilson at 239.403.4216.


RedSnook Catch and Release Charity Tournament to Benefit the Conservancy of Southwest Florida --- page three


About the Conservancy of Southwest Florida

The Conservancy of Southwest Florida began in 1964 when community leaders came together to defeat a proposed “Road to Nowhere” and spearheaded the acquisition and protection of Rookery Bay. The Conservancy is a grassroots organization focused on the critical environmental issues of the Southwest Florida region. We work to protect land, water and wildlife, control unplanned

growth and educate the public.  We promote sound environmental policies and practices formed from solid science, legal, and planning principles. We forge conservation partnerships on the local, regional and national level to have maximum effect.







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Last modified: May 08, 2007