For immediate release                                                               Nov. 30, 2002






    ATHENS, Ala. – American Bass Anglers proudly announced today that Mercury Outboards has joined ABA’s sponsor team.

      With more than 60 years of building the world’s finest marine engines, Mercury has continuously set the standards in the industry. Fuel-efficiency, power, performance and reliability are trademarks of Mercury, and its OptiMax engines and SmartCraft Integrated Marine Technology are industry leaders. Mercury’s products undergo rigorous testing at the legendary “Lake X” and other sites to ensure reliable performance, long life and customer satisfaction.

    Also, Mercury’s concern for the environment is well demonstrated: Mercury offers more engines that meet California’s strict emission standards than any other marine manufacturer. Optimax engines feature a two-stage direct-fuel-injection system that delivers up to 45% better fuel economy and provides 80% lower emissions than traditional outboards

    “I’m excited about Mercury becoming our ‘Exclusive Outboard Sponsor,’ ” said Morris Sheehan, president of American Bass Anglers. “Their attitude toward serving the customer and their dedication to excellence in manufacturing is unsurpassed in today’s marine industry.”  

    Mercury’s dealer and service network – the most extensive in the industry – recognizes the importance of the grassroots angler. That emphasis has helped keep Mercury Outboards #1 On The Water. Mercury is the only American-owned-and-operated outboard manufacturer. Those two attributes make Mercury a perfect match with American Bass Anglers, whose membership, which includes many weekend anglers, has repeatedly demonstrated a proud American tradition.

 Mercury Marine is a division of Brunswick Corporation in Lake Forest, Ill.  For more information about Mercury Marine check their website at

 For more information about American Bass Anglers, Inc. visit or call 1-888-203-6222.

 American Bass Anglers Tournament Trail, Military Bass, MBAA, and ABA are registered or pending collective or servicemarks or membership or service marks of American Bass Anglers, Inc.  All rights reserved.