'BUSCH SHOOTOUT' TO LURE TOP BASS ANGLERS
Tournament Champion Will Bag $100,000 Grand Prize
ST. LOUIS, Oct. 22,2003 - The world's top bass anglers will be out to reel in prize money
totaling $200,000 in the "BUSCH Shootout" competition announced today by BUSCH beer as
part of the brand's continuing sponsorship of BASS, the world's largest fishing organization and
worldwide authority on bass fishing.
"We are enthusiastic about further enhancing our sponsorship of BASS. This makes it
possible for BUSCH beer and BASS to encourage conservation of the outdoors while supporting
the sport of fishing and providing opportunities for anglers to earn a living doing what they
enjoy," said Tom Wilson, BUSCH Beer brand manager, Anheuser-Busch, Inc. "In addition,
BASS provides a great opportunity for BUSCH beer to reach adult beer drinkers who enjoy
outdoor activities such as fishing and hunting."
The "BUSCH Shootout" is a year-long competition that gives anglers the opportunity to
earn a spot in an end-of-season one-day championship tournament with prize money totaling
$160,000. The qualifying portion of the tournament ties into all of the "CITGO Bassmaster
Tournament Trail presented by BUSCH Beer" events, awarding a $1,000 check to the
participating pro angler who bags the top weight each competition day (the "BUSCH
Heavyweight Champ"). During the qualifying portion of the "BUSCH Shootout," anglers will
earn a total of $40,000.
In addition, BUSCH beer is offering the ultimate challenge with a $1 million payout. If
an angler sets a new record for the largest five-bass, BASS tournament limit during the
"BUSCH Shootout " qualifying portion of the Tournament Trail events, he or she will bag a
million-dollar prize. The current mark is 45 pounds, 2 ounces.
The top single-day "BUSCH Shootout" anglers will be tracked throughout the season,
with the Final Top-10 joining one pro-angler with the largest one-day total weight catch from the
2003 Open Championship, 2004 Federation Championship and the 2004 Bassmaster Classic to
compete in the "BUSCH Shootout" championship tournament.
The all-expense-paid "BUSCH Shootout" championship tournament will take place on
Sept. 18, 2004, with the qualifying anglers taken to an undisclosed "mystery lake" in the United
States where they will compete under a "modified showdown format" that will be announced
only hours before the tournament. The angler with the largest catch of the day will collect a
$100,000 grand prize and each of the other participating anglers will receive a check for $5,000 -
creating a "Shootout" for the top honors and a chance for all participants to earn money. The
"BUSCH Shootout" will be taped for television broadcast on ESPN2, airing fall 2004.
"This is a unique concept that BASS, BUSCH beer and our anglers can really have some
fun with throughout the entire season," said Dean Kessel, vice president and general manager,
BASS. "The excitement of this new BUSCH beer event gives all anglers the opportunity to
qualify right up to the last moment regardless of their overall points standing during the season,
while increasing the overall prize money that anglers can win. BUSCH beer has again
demonstrated its commitment to this sport, and this new BUSCH Shootout is a great example of
a true collaboration between our two organizations."
"The BASS Athlete Advisory Council wholeheartedly endorses and is excited about the
opportunity for BASS anglers to qualify for the "BUSCH Shootout" because it's exactly the type
of competitive showdown on the lake that we all welcome," said Paul Elias, president of the
BAAC. "BUSCH beer continues to push our sport to new levels, while reinforcing its proven
track record of being a committed supporter of BASS and anglers."
BUSCH beer will continue to be a major sponsor of BASS, serving as the "Official Beer
of BASS" and the presenting sponsor of the "CITGO Bassmaster Tournament Trail," the
"CITGO BASS Federation Championship," the "CITGO Bassmaster Classic" and "The CITGO
Bassmasters," a weekly fishing show on ESPN2 that is presented by BUSCH beer. BUSCH beer
is committed to supporting BASS anglers across the country through its continued sponsorship
and association with BASS. Since Anheuser-Busch was founded in 1852, the company has been
dedicated to preserving the environment and conserving natural resources.
BASS is the world's largest fishing organization, sanctioning more than 20,000
tournaments worldwide through its Federation. In 2004, BASS will introduce the all-new
Bassmaster Elite 50 Series, a four-event, no-entry-fee circuit featuring a $1.6 million prize purse
for the world's best anglers. The CITGO Bassmaster Tournament Trail presented by Busch Beer
is the oldest and most prestigious pro bass-fishing tournament circuit and continues to set the
standard for credibility, professionalism and sportsmanship as it has since 1968.
Busch was introduced in 1955 as a regional brand in the Midwest. The brand quickly and
steadily grew to become the largest-selling beer in the sub-premium category and is the sixth
best-selling beer brand in the country.
BUSCH beer is brewed by Anheuser-Busch, Inc., the world's largest brewer.
For more information, contact: Michael Torres (BUSCH), 314.577.3222 firstname.lastname@example.org
Or Matt Pendleton (BASS), 334.551.2436 email@example.com